Google Analytics for Independent Bookstores
Google Analytics for Independent Bookstores
As online sales have become a more significant source of revenue for independent bookstores, understanding what is actually happening on your website has become more important than ever. You may already be familiar with the basics of running an ecommerce website, but leveraging advanced tools like Google Analytics 4 (GA4) can be a game-changer providing deep insights into your website's performance, helping you make informed decisions to boost sales and traffic or even figure out what's happening when something is going wrong.